Arts Council England – the UK’s foremost arts development agency – required a new corporate website to be the first point of contact for stakeholders looking to engage with the Arts Council. The site needed to convey the up to date brand values of the Arts Council, creating a contemporary and mature online brand experience.

To achieve the appropriate response for the Art Council, we researched the key Arts Council stake holder's requirements, looked at what the general public wanted and aligned this criteria with the business objectives of the Arts Council England. The result allows the Arts Council funded organisations around the country to have a solid presence online, give the public the opportunity to access local information about Arts events in their area via a map and allow the Arts Council to spread its overall message of 'Arts for Everyone' through a robust and scalable platform.

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Senior Art Director: Kevin Coffey
UX/IA: Ben Gilmore
Agency: Preloaded
Client: Arts Council England