The Playstation 3 game Folkore is set in the rural town of Doolin, Ireland. The user takes control of the two characters – a girl whose mother has disappeared and a journalist who is investigating the mysterious events happening in the town. Together they try to solve these mysteries, taking them into a weird fantasy netherworld where the story unfolds. SCEE’s brief asked to conceptualise and develop a micro site to promote the release of this PS3 title.

Our site introduced users to the game universe through Doolin's humble tourist office. The site experience pivots on the transition between the real world and the netherworld. On first entry to the office the user must listen to the rambling shopkeeper's narrative to discover a series of 'keys' connected with the story's murder mystery. With all keys discovered the shop morphs into a parallel scene in the Netherworld, where users are able to explore game-related content, including previews, character information and custom takeaways.

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Creative Director: Angus Mackinnon
Art Director: Kevin Coffey
Animator: Alex Amelines
Agency: NOWWASHYOURHANDS
Client: Sony Computer Entertainments Europe