The brief from Christie’s asked for a micro site to reinforce Christie's position as a market-leading house and offer relevant lot detail to potential buyers.

The idea for the site was to allow the art to be the star. Using a paired back and, at times, almost transparent layout, the structure subtly guided people through over 50 pieces of work using intuitive navigation and fluid transitions. This allowed users to view the artwork at the highest possible resolution and do justice to the amazing pieces of work on display.

We launched the site ahead of the sale of works by artists such as Andy Warhol, Jeff Koons, Lucien Freud, Francis Bacon and Adolph Gottlieb. The $348 million sale marked the second highest total ever achieved in auction history for the category at Chrisitie’s New York.

View project

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Art Director & Designer: Kevin Coffey
Agency: Imagination
Client: Christie's New York

All images and designs belongs solely to Imagination, unless stated otherwise.