The brief was to design a brand that would consolidate the four divisions of The McLaren Group with the emphasis on the launch of the MP4-12C road car. The identity was extended throughout the car's GUI, point of sale, customer service, advertising, print, merchandising and physical space for the global car launch.

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Creative Director: Tony Phillips
Art Director & Designer: Kevin Coffey
Agency: Imagination
Client: McLaren Automotive

All images and designs belongs solely to Imagination, unless stated otherwise.