LG required a campaign to help explain the features of its new range of LCD TVs. One of the key feature roadmaps for this range is the commitment to reducing the border around the edge of the TV. We created an interactive world that exists atop the TV. It is inhabited by characters who embody the features of the television and keep falling off the TV's edge because it has no border.

—

—

—

—

—

—

—

—

—

Creative Director: Pablo Marques
Head of Design: Áthila Armstrong
Senior Creative: Kevin Coffey
Creative Copywriter: Brian Murray
Art Director: Christian Horsfall
Agency: Publicis Modem
Client: LG