Oneworld
Oneworld is a global brand that consists of 10 member airlines providing combined Oneworld benefits when you fly with them. The Oneworld brief was an awareness campaign aimed at communicating the benefits of Oneworld to business travellers waiting at airport lounges.
To target these normally time-poor customers, the idea of a ‘Travelstation’ was devised. The idea would be to provide information on 27 destinations worldwide in association with Lonely Planet. The Travelstations housed three large portrait multi-touch screens and three 24-inch iMacs built into the stand wall. The large portrait screens acted as an attractor and also provided top level information wrapped around a 3D globe interface. The back screens then displayed more detailed information and allowed people to collect information on destinations and email it to themselves.
The Travelstation concept added value, provided a platform onto which many layers of messaging can be added, and encouraged people to interact with the brand.
To target these normally time-poor customers, the idea of a ‘Travelstation’ was devised. The idea would be to provide information on 27 destinations worldwide in association with Lonely Planet. The Travelstations housed three large portrait multi-touch screens and three 24-inch iMacs built into the stand wall. The large portrait screens acted as an attractor and also provided top level information wrapped around a 3D globe interface. The back screens then displayed more detailed information and allowed people to collect information on destinations and email it to themselves.
The Travelstation concept added value, provided a platform onto which many layers of messaging can be added, and encouraged people to interact with the brand.
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Art Director & Designer: Kevin Coffey
Designer: Alan Waldock
Programmer: Mauritius Seeger
Agency: Imagination
Client: Oneworld
All images and designs belongs solely to Imagination, unless stated otherwise.