http://www.wework.co.uk Kevin Coffey Sat, 31 Mar 2012 17:16:23 +0000 http://www.wework.co.uk en http://www.wework.co.uk/NWYH-Pinups http://www.wework.co.uk/following/wework.co.uk/NWYH-Pinups Sat, 31 Mar 2012 17:16:23 +0000 Kevin Coffey 402159 This is a promotional program for NOWWASHYOURHANDS. It presented the latest case studies in a foldable leaflet with a unique poster for each quarterly issue. — <img src="http://payload.cargocollective.com/1/0/1909/402159/01_Disassemble.jpg" width="640" height="426" width_o="640" height_o="426" src_o="http://payload.cargocollective.com/1/0/1909/402159/01_Disassemble_o.jpg" data-mid="1780096" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/402159/02_Disassemble.jpg" width="640" height="447" width_o="640" height_o="447" src_o="http://payload.cargocollective.com/1/0/1909/402159/02_Disassemble_o.jpg" data-mid="1780101" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/402159/03_Disassemble.jpg" width="639" height="866" width_o="639" height_o="866" src_o="http://payload.cargocollective.com/1/0/1909/402159/03_Disassemble_o.jpg" data-mid="1780102" border="0" align="left"/> — http://www.wework.co.uk/LG-Behind-the-Picture http://www.wework.co.uk/following/wework.co.uk/LG-Behind-the-Picture Wed, 01 Feb 2012 12:11:36 +0000 Kevin Coffey 402143 LG required a campaign to help explain the features of its new range of LCD TVs. One of the key feature roadmaps for this range is the commitment to reducing the border around the edge of the TV. We created an interactive world that exists atop the TV. It is inhabited by characters who embody the features of the television and keep falling off the TV's edge because it has no border. — <img src="http://payload.cargocollective.com/1/0/1909/402143/01_LG_Behind_The_Picture.jpg" width="640" height="382" width_o="640" height_o="382" src_o="http://payload.cargocollective.com/1/0/1909/402143/01_LG_Behind_The_Picture_o.jpg" data-mid="1779985" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/402143/02_LG_Behind_The_Picture.jpg" width="640" height="382" width_o="640" height_o="382" src_o="http://payload.cargocollective.com/1/0/1909/402143/02_LG_Behind_The_Picture_o.jpg" data-mid="1779988" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/402143/07_LG_Behind_The_Picture.jpg" width="640" height="319" width_o="640" height_o="319" src_o="http://payload.cargocollective.com/1/0/1909/402143/07_LG_Behind_The_Picture_o.jpg" data-mid="1779993" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/402143/08_LG_Behind_The_Picture.jpg" width="640" height="426" width_o="640" height_o="426" src_o="http://payload.cargocollective.com/1/0/1909/402143/08_LG_Behind_The_Picture_o.jpg" data-mid="1779995" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/402143/03_LG_Behind_The_Picture.jpg" width="640" height="382" width_o="640" height_o="382" src_o="http://payload.cargocollective.com/1/0/1909/402143/03_LG_Behind_The_Picture_o.jpg" data-mid="1779989" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/402143/04_LG_Behind_The_Picture.jpg" width="640" height="382" width_o="640" height_o="382" src_o="http://payload.cargocollective.com/1/0/1909/402143/04_LG_Behind_The_Picture_o.jpg" data-mid="1779990" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/402143/05_LG_Behind_The_Picture.jpg" width="640" height="382" width_o="640" height_o="382" src_o="http://payload.cargocollective.com/1/0/1909/402143/05_LG_Behind_The_Picture_o.jpg" data-mid="1779991" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/402143/06_LG_Behind_The_Picture.jpg" width="640" height="382" width_o="640" height_o="382" src_o="http://payload.cargocollective.com/1/0/1909/402143/06_LG_Behind_The_Picture_o.jpg" data-mid="1779992" border="0" align="left"/> — Creative Director: Pablo Marques Head of Design: Áthila Armstrong Senior Creative: Kevin Coffey Creative Copywriter: Brian Murray Art Director: Christian Horsfall Agency: Publicis Modem Client: LG http://www.wework.co.uk/Christie-s http://www.wework.co.uk/following/wework.co.uk/Christie-s Wed, 25 May 2011 09:46:34 +0000 Kevin Coffey 21630 The brief from Christie’s asked for a micro site to reinforce Christie's position as a market-leading house and offer relevant lot detail to potential buyers. The idea for the site was to allow the art to be the star. Using a paired back and, at times, almost transparent layout, the structure subtly guided people through over 50 pieces of work using intuitive navigation and fluid transitions. This allowed users to view the artwork at the highest possible resolution and do justice to the amazing pieces of work on display. We launched the site ahead of the sale of works by artists such as Andy Warhol, Jeff Koons, Lucien Freud, Francis Bacon and Adolph Gottlieb. The $348 million sale marked the second highest total ever achieved in auction history for the category at Chrisitie’s New York. View project — <img src="http://payload.cargocollective.com/1/0/1909/21630/01_Christies.jpg" width="640" height="447" width_o="640" height_o="447" src_o="http://payload.cargocollective.com/1/0/1909/21630/01_Christies_o.jpg" data-mid="1779830" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/21630/02_Christies.jpg" width="640" height="447" width_o="640" height_o="447" src_o="http://payload.cargocollective.com/1/0/1909/21630/02_Christies_o.jpg" data-mid="1779831" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/21630/05_Christies.jpg" width="640" height="447" width_o="640" height_o="447" src_o="http://payload.cargocollective.com/1/0/1909/21630/05_Christies_o.jpg" data-mid="1779836" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/21630/06_Christies.jpg" width="640" height="447" width_o="640" height_o="447" src_o="http://payload.cargocollective.com/1/0/1909/21630/06_Christies_o.jpg" data-mid="1779837" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/21630/07_Christies.jpg" width="640" height="447" width_o="640" height_o="447" src_o="http://payload.cargocollective.com/1/0/1909/21630/07_Christies_o.jpg" data-mid="1779838" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/21630/08_Christies.jpg" width="640" height="447" width_o="640" height_o="447" src_o="http://payload.cargocollective.com/1/0/1909/21630/08_Christies_o.jpg" data-mid="1779840" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/21630/09_Christies.jpg" width="640" height="447" width_o="640" height_o="447" src_o="http://payload.cargocollective.com/1/0/1909/21630/09_Christies_o.jpg" data-mid="1779842" border="0" align="left"/> — Art Director & Designer: Kevin Coffey Agency: Imagination Client: Christie's New York All images and designs belongs solely to Imagination, unless stated otherwise. http://www.wework.co.uk/McLaren-Pitch http://www.wework.co.uk/following/wework.co.uk/McLaren-Pitch Fri, 12 Nov 2010 05:43:02 +0000 Kevin Coffey 402130 The brief was to design a brand that would consolidate the four divisions of The McLaren Group with the emphasis on the launch of the MP4-12C road car. The identity was extended throughout the car's GUI, point of sale, customer service, advertising, print, merchandising and physical space for the global car launch. — <img src="http://payload.cargocollective.com/1/0/1909/402130/01_mclaren.jpg" width="640" height="405" width_o="640" height_o="405" src_o="http://payload.cargocollective.com/1/0/1909/402130/01_mclaren_o.jpg" data-mid="1779931" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/402130/02_mclaren.jpg" width="640" height="405" width_o="640" height_o="405" src_o="http://payload.cargocollective.com/1/0/1909/402130/02_mclaren_o.jpg" data-mid="1779932" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/402130/04_mclaren.jpg" width="640" height="966" width_o="640" height_o="966" src_o="http://payload.cargocollective.com/1/0/1909/402130/04_mclaren_o.jpg" data-mid="1779934" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/402130/05_mclaren.jpg" width="670" height="618" width_o="842" height_o="777" src_o="http://payload.cargocollective.com/1/0/1909/402130/05_mclaren_o.jpg" data-mid="1779935" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/402130/06_mclaren.jpg" width="640" height="523" width_o="640" height_o="523" src_o="http://payload.cargocollective.com/1/0/1909/402130/06_mclaren_o.jpg" data-mid="1779936" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/402130/07_mclaren.jpg" width="640" height="523" width_o="640" height_o="523" src_o="http://payload.cargocollective.com/1/0/1909/402130/07_mclaren_o.jpg" data-mid="1779937" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/402130/08_mclaren.jpg" width="640" height="523" width_o="640" height_o="523" src_o="http://payload.cargocollective.com/1/0/1909/402130/08_mclaren_o.jpg" data-mid="1779938" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/402130/11_mclaren.jpg" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/0/1909/402130/11_mclaren_o.jpg" data-mid="1779942" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/402130/12_mclaren.jpg" width="640" height="321" width_o="640" height_o="321" src_o="http://payload.cargocollective.com/1/0/1909/402130/12_mclaren_o.jpg" data-mid="1779943" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/402130/13_mclaren.jpg" width="640" height="428" width_o="640" height_o="428" src_o="http://payload.cargocollective.com/1/0/1909/402130/13_mclaren_o.jpg" data-mid="1779944" border="0" align="left"/> — Creative Director: Tony Phillips Art Director & Designer: Kevin Coffey Agency: Imagination Client: McLaren Automotive All images and designs belongs solely to Imagination, unless stated otherwise. http://www.wework.co.uk/RBS-Recruitment http://www.wework.co.uk/following/wework.co.uk/RBS-Recruitment Thu, 22 Jul 2010 12:41:51 +0000 Kevin Coffey 474521 RBS is a banking group with many subsidiaries including Citizens, Natwest, Coutts, Ulster Bank, Direct Line, Churchill and Mint (to name a few). The brief was to create a recruitment portal for all of these companies in on clear and simple web site. A key feature of this portal will be the ability to record and automatically customise the user experience of the site. As people navigate their choices build a profile, helping the site determine which types of jobs are best suited them. Dovetailing with this profiling functionality there are also a suite of film documentaries showing the lifestyle benefits of working at RBS Group for employee's at all levels throughout the company. These visuals formed part of the initial style setter presented to the client in the early stages of this phased project. — <img src="http://payload.cargocollective.com/1/0/1909/474521/RBS_Recruitment_portal_home_v3.jpg" width="640" height="1027" width_o="640" height_o="1027" src_o="http://payload.cargocollective.com/1/0/1909/474521/RBS_Recruitment_portal_home_v3_o.jpg" data-mid="2191723" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/474521/RBS_Recruitment_portal__0002_Our-People-_-Video-Play-B.jpg" width="640" height="1273" width_o="640" height_o="1273" src_o="http://payload.cargocollective.com/1/0/1909/474521/RBS_Recruitment_portal__0002_Our-People-_-Video-Play-B_o.jpg" data-mid="2191725" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/474521/RBS_Recruitment_portal_Search_results.jpg" width="640" height="1069" width_o="640" height_o="1069" src_o="http://payload.cargocollective.com/1/0/1909/474521/RBS_Recruitment_portal_Search_results_o.jpg" data-mid="2191727" border="0" align="left"/> — Head of Design: Áthila Armstrong Senior Creative: Kevin Coffey Designer: Sunil Kansara Agency: Publicis Modem Client: RBS http://www.wework.co.uk/Mirrorman http://www.wework.co.uk/following/wework.co.uk/Mirrorman Sat, 15 May 2010 14:51:49 +0000 Kevin Coffey 402138 Mirrorman is a two-way mirrored view, based on the morning twilight moment – when we drift in and out of dreamlike stasis and consciousness – in front of the bathroom mirror. — <img src="http://payload.cargocollective.com/1/0/1909/402138/mirrorman_movie_grid.jpg" width="640" height="212" width_o="640" height_o="212" src_o="http://payload.cargocollective.com/1/0/1909/402138/mirrorman_movie_grid_o.jpg" data-mid="1779972" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/402138/mirrorman_website.jpg" width="640" height="952" width_o="640" height_o="952" src_o="http://payload.cargocollective.com/1/0/1909/402138/mirrorman_website_o.jpg" data-mid="1779975" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/402138/mirrorman_wallpaper.jpg" width="640" height="640" width_o="640" height_o="640" src_o="http://payload.cargocollective.com/1/0/1909/402138/mirrorman_wallpaper_o.jpg" data-mid="1779977" border="0" align="left"/> — Creative Director: Angus Mackinnon Art Director & Designer: Kevin Coffey Animator: Alex Amelines Model: Bob Silver Agency: NOWWASHYOURHANDS Client: NOWWASHYOURHANDS http://www.wework.co.uk/Heroes http://www.wework.co.uk/following/wework.co.uk/Heroes Sat, 15 May 2010 14:47:00 +0000 Kevin Coffey 19560 Heroes is a popular US TV show featuring characters with super-natural abilities who embark on a mission to save the world from destruction. With the first series set for release on UK television, BBC Interactive issued a brief to create a series of games to promote the launch. Entitled 'Heroes Awakenings', the proposed game story was based around the discovery and first use of each Hero's ability, which according to the show's storyline, may be for good or bad. From the launch of the show, five game episodes would be created each month, throughout the duration of the series. In this visualised route, users are able to save pedestrians from falling debris by re-directing their paths, guiding them to safety. — <img src="http://payload.cargocollective.com/1/0/1909/19560/heroes_loading.jpg" width="640" height="624" width_o="640" height_o="624" src_o="http://payload.cargocollective.com/1/0/1909/19560/heroes_loading_o.jpg" data-mid="1779876" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/19560/heroes_home.jpg" width="640" height="624" width_o="640" height_o="624" src_o="http://payload.cargocollective.com/1/0/1909/19560/heroes_home_o.jpg" data-mid="1779878" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/19560/03_heroes_chapter.jpg" width="640" height="624" width_o="640" height_o="624" src_o="http://payload.cargocollective.com/1/0/1909/19560/03_heroes_chapter_o.jpg" data-mid="1779879" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/19560/04_heroes_chapters.jpg" width="640" height="579" width_o="640" height_o="579" src_o="http://payload.cargocollective.com/1/0/1909/19560/04_heroes_chapters_o.jpg" data-mid="1779880" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/19560/05_heroes_chapter_tokyo_tremor.jpg" width="640" height="579" width_o="640" height_o="579" src_o="http://payload.cargocollective.com/1/0/1909/19560/05_heroes_chapter_tokyo_tremor_o.jpg" data-mid="1779881" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/19560/06_heroes_chapter_tokyo_tremor_intro.jpg" width="640" height="579" width_o="640" height_o="579" src_o="http://payload.cargocollective.com/1/0/1909/19560/06_heroes_chapter_tokyo_tremor_intro_o.jpg" data-mid="1779883" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/19560/07_heroes_chapter_tokyo_tremor_intro.jpg" width="640" height="579" width_o="640" height_o="579" src_o="http://payload.cargocollective.com/1/0/1909/19560/07_heroes_chapter_tokyo_tremor_intro_o.jpg" data-mid="1779884" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/19560/08_heroes_chapter_tokyo_tremor_intro.jpg" width="640" height="579" width_o="640" height_o="579" src_o="http://payload.cargocollective.com/1/0/1909/19560/08_heroes_chapter_tokyo_tremor_intro_o.jpg" data-mid="1779885" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/19560/09_heroes_chapter_tokyo_tremor_ingame.jpg" width="640" height="624" width_o="640" height_o="624" src_o="http://payload.cargocollective.com/1/0/1909/19560/09_heroes_chapter_tokyo_tremor_ingame_o.jpg" data-mid="1779886" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/19560/10_heroes_cover_tokyo_tremor.jpg" width="640" height="912" width_o="640" height_o="912" src_o="http://payload.cargocollective.com/1/0/1909/19560/10_heroes_cover_tokyo_tremor_o.jpg" data-mid="1779887" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/19560/11_heroes_cover_fireball_fury.jpg" width="640" height="912" width_o="640" height_o="912" src_o="http://payload.cargocollective.com/1/0/1909/19560/11_heroes_cover_fireball_fury_o.jpg" data-mid="1779888" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/19560/12_heroes_cover_super_fly.jpg" width="640" height="912" width_o="640" height_o="912" src_o="http://payload.cargocollective.com/1/0/1909/19560/12_heroes_cover_super_fly_o.jpg" data-mid="1779889" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/19560/13_heroes_cover_breakout.jpg" width="640" height="912" width_o="640" height_o="912" src_o="http://payload.cargocollective.com/1/0/1909/19560/13_heroes_cover_breakout_o.jpg" data-mid="1779890" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/19560/14_heroes_cover_bullettime.jpg" width="640" height="912" width_o="640" height_o="912" src_o="http://payload.cargocollective.com/1/0/1909/19560/14_heroes_cover_bullettime_o.jpg" data-mid="1779891" border="0" align="left"/> — Art Director & Designer: Kevin Coffey Senior Designer: Jason Arber Illustration: Anthony Williams Agency: NOWWASHYOURHANDS Client: BBCi http://www.wework.co.uk/MTV-EMAs-2007-Pitch http://www.wework.co.uk/following/wework.co.uk/MTV-EMAs-2007-Pitch Mon, 10 May 2010 17:18:13 +0000 Kevin Coffey 402145 The MTV Europe Music Award 2007 brief was based around the idea of 'sports' for the on-air idents. Our pitch concept featured musicians training on an all-in-one gym doing exercises to improve their on stage performance routines. — <img src="http://payload.cargocollective.com/1/0/1909/402145/mtv_emas_07_home.jpg" width="640" height="463" width_o="640" height_o="463" src_o="http://payload.cargocollective.com/1/0/1909/402145/mtv_emas_07_home_o.jpg" data-mid="1780014" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/402145/mtv_emas_07_home_b.jpg" width="640" height="463" width_o="640" height_o="463" src_o="http://payload.cargocollective.com/1/0/1909/402145/mtv_emas_07_home_b_o.jpg" data-mid="1780016" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/402145/mtv_emas_back_break.jpg" width="640" height="400" width_o="640" height_o="400" src_o="http://payload.cargocollective.com/1/0/1909/402145/mtv_emas_back_break_o.jpg" data-mid="1780018" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/402145/mtv_emas_deck_dive.jpg" width="640" height="400" width_o="640" height_o="400" src_o="http://payload.cargocollective.com/1/0/1909/402145/mtv_emas_deck_dive_o.jpg" data-mid="1780019" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/402145/mtv_emas_shred.jpg" width="640" height="400" width_o="640" height_o="400" src_o="http://payload.cargocollective.com/1/0/1909/402145/mtv_emas_shred_o.jpg" data-mid="1780020" border="0" align="left"/> — Creative Director: Angus Mackinnon Art Director: Kevin Coffey Agency: NOWWASHYOURHANDS Client: MTV Europe http://www.wework.co.uk/Mascot-Smackdown http://www.wework.co.uk/following/wework.co.uk/Mascot-Smackdown Mon, 10 May 2010 17:18:08 +0000 Kevin Coffey 19514 Betfair is a revolutionary online betting service that allows the user to create the odds and bet against one another. To help promote the service during World Cup 2006, the viral game ‘Mascot Smackdown’ was developed. The idea was to pit countries against each other in a ‘Street Fighter’ style beat’em up game. The main twist being that each country's hero is a relatively cumbersome mascot, possessing little dexterity and a relatively useless set of moves, amounting to a run’n’barge. Barging builds up to a special move and this is what you used to ‘Smackdown’ you opponent. View Project online — <img src="http://payload.cargocollective.com/1/0/1909/19514/mascot_title_screen.jpg" width="640" height="499" width_o="640" height_o="499" src_o="http://payload.cargocollective.com/1/0/1909/19514/mascot_title_screen_o.jpg" data-mid="1779900" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/19514/mascot_character_select.jpg" width="640" height="499" width_o="640" height_o="499" src_o="http://payload.cargocollective.com/1/0/1909/19514/mascot_character_select_o.jpg" data-mid="1779902" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/19514/mascot_fight_screen_1.jpg" width="640" height="499" width_o="640" height_o="499" src_o="http://payload.cargocollective.com/1/0/1909/19514/mascot_fight_screen_1_o.jpg" data-mid="1779903" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/19514/mascot_fight_screen_2.jpg" width="640" height="499" width_o="640" height_o="499" src_o="http://payload.cargocollective.com/1/0/1909/19514/mascot_fight_screen_2_o.jpg" data-mid="1779905" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/19514/mascot_characters.jpg" width="640" height="212" width_o="640" height_o="212" src_o="http://payload.cargocollective.com/1/0/1909/19514/mascot_characters_o.jpg" data-mid="1779908" border="0" align="left"/> — Creative Director: Angus Mackinnon Art Director: Kevin Coffey Illustration & Animation: Alex Amelines Flash Development: Richard Guest Agency: NOWWASHYOURHANDS http://www.wework.co.uk/Folklore http://www.wework.co.uk/following/wework.co.uk/Folklore Mon, 10 May 2010 17:18:04 +0000 Kevin Coffey 19954 The Playstation 3 game Folkore is set in the rural town of Doolin, Ireland. The user takes control of the two characters – a girl whose mother has disappeared and a journalist who is investigating the mysterious events happening in the town. Together they try to solve these mysteries, taking them into a weird fantasy netherworld where the story unfolds. SCEE’s brief asked to conceptualise and develop a micro site to promote the release of this PS3 title. Our site introduced users to the game universe through Doolin's humble tourist office. The site experience pivots on the transition between the real world and the netherworld. On first entry to the office the user must listen to the rambling shopkeeper's narrative to discover a series of 'keys' connected with the story's murder mystery. With all keys discovered the shop morphs into a parallel scene in the Netherworld, where users are able to explore game-related content, including previews, character information and custom takeaways. — <img src="http://payload.cargocollective.com/1/0/1909/19954/03_folklore_doolin_home.jpg" width="640" height="444" width_o="640" height_o="444" src_o="http://payload.cargocollective.com/1/0/1909/19954/03_folklore_doolin_home_o.jpg" data-mid="1779864" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/19954/05_folklore_doolin_home.jpg" width="640" height="444" width_o="640" height_o="444" src_o="http://payload.cargocollective.com/1/0/1909/19954/05_folklore_doolin_home_o.jpg" data-mid="1779866" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/19954/06_folklore_doolin_home.jpg" width="640" height="444" width_o="640" height_o="444" src_o="http://payload.cargocollective.com/1/0/1909/19954/06_folklore_doolin_home_o.jpg" data-mid="1779867" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/19954/06_folklore_netherworld_home.jpg" width="640" height="444" width_o="640" height_o="444" src_o="http://payload.cargocollective.com/1/0/1909/19954/06_folklore_netherworld_home_o.jpg" data-mid="1779868" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/19954/08_folklore_netherworld_controls.jpg" width="640" height="444" width_o="640" height_o="444" src_o="http://payload.cargocollective.com/1/0/1909/19954/08_folklore_netherworld_controls_o.jpg" data-mid="1779869" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/19954/09_folklore_netherworld_ellen.jpg" width="640" height="444" width_o="640" height_o="444" src_o="http://payload.cargocollective.com/1/0/1909/19954/09_folklore_netherworld_ellen_o.jpg" data-mid="1779870" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/19954/10_folklore_netherworld_video.jpg" width="640" height="444" width_o="640" height_o="444" src_o="http://payload.cargocollective.com/1/0/1909/19954/10_folklore_netherworld_video_o.jpg" data-mid="1779871" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/19954/11_folklore_wallpaper_ellen.jpg" width="640" height="482" width_o="640" height_o="482" src_o="http://payload.cargocollective.com/1/0/1909/19954/11_folklore_wallpaper_ellen_o.jpg" data-mid="1779872" border="0" align="left"/> — <img src="http://payload.cargocollective.com/1/0/1909/19954/12_folklore_wallpaper_bloke.jpg" width="640" height="482" width_o="640" height_o="482" src_o="http://payload.cargocollective.com/1/0/1909/19954/12_folklore_wallpaper_bloke_o.jpg" data-mid="1779874" border="0" align="left"/> — Creative Director: Angus Mackinnon Art Director: Kevin Coffey Animator: Alex Amelines Agency: NOWWASHYOURHANDS Client: Sony Computer Entertainments Europe